WHATS THE SHORTEST PATH
- I want to create an offline club who commits to challenging themselves each month.
- Is the one thing I do each month to reset myself?
Inspiration:
- https://www.thetinyfarmersmarket.com
- https://penandpaperstrengthapp.com/
- https://claggie.substack.com/p/i-started-a-snail-mail-club
- Various Run Clubs
- Visualize Value
- 75 Hard
- Robert Greene Books
- Spartan Race
- Wedding Invitation Suites
- https://www.linkedin.com/pulse/something-big-happening-matt-shumer-so5he/
- Crossfit - Workout of Day
- Tim Ferris 4 hour work week
- The art of manliness
- black rifle coffee
- liquid death
Branding:
- Luxury
- Black and White
- Gold + Solid Color
Feelings:
- Escape Dopamine Overload
- Detach
- Get Offline
- Touch Grass
- Compound Growth
- A hero’s journey
- Valley of despair
- Cure depression by doing that hard thing
- What’s in it for you? what would you pay to change your life?
TLDR - 75 Hard Scoped to a Single Month
Pricing:
- 14.99/mo
First Edition:
- https://mexicanfisherman.com/2021/02/21/the-story/
- world war 2
- Challenge: Run the Date
- Challenge: Quit Something
- A space for thoughts
- A visual - Tim Urban Days of Life
- Essay
- Letter from Editor
- Question: When was the last time you did something spontaneous
Goals:
- Monthly mission
- Private community (minimal, not dopamine farm)
- Proof of completion
- Recognition
- Real-world meetups eventually
Marketing:
- Substack -> I built the first snail mail club for men
**The Tiny Post** is a monthly snail mail club designed to bring a little creativity, connection, and community straight to your mailbox.
Once a month, members across the U.S. (and now Internationally!!) receive a carefully curated envelope filled with:
- An original 4x6 **art print**
- A heartfelt **letter** rooted in vulnerability & connection
- **Stickers** for your journal, water bottle, or wherever you see fit!
- A surprise **paper good** (think bookmarks, mini prints, or a stationery activity)
- A handpicked **Spotify playlist** to really curate the whole experience
- A thoughtful **journal entry** to spark reflection
- A seasonal **recipe** to enjoy and share with your friends or family
Each letter is meant to feel like a care package from a friend-- something that sets us apart is our commitment to connecting us all together. There is something very beautiful about opening up a letter alongside people all across the world!
The goal is to slow you down, give you a break from the digital age, and remind you that connection is the most. important. thing!!!!
Sign up for yourself or gift the subscription to a loved one down below!
Daily Stoic
Deliberate
Afraid of failure
As a former college athlete
Is this really what life is like