Build a fully functional direct-booking website for a short-term rental host with three properties. This should not feel like a typical listing site—it needs to outperform platforms like Airbnb in both storytelling and conversion.
Use the provided property data, images, and host information as a foundation, but elevate the content, including images, where needed to create a cohesive, high-end brand experience.
Core objectives:
Create a visually striking, modern website that feels premium and distinctive Design for conversion first: every page should guide users toward booking directly Establish trust and authority immediately (this should feel more credible and desirable than booking through third-party platforms) Tell a compelling story about the host and each property—sell the experience, not just the features
Site structure:
A high-impact landing page introducing the brand and showcasing all three properties A dedicated page for each property with: Immersive visuals Persuasive, experience-driven copy Clear pricing and availability Seamless direct booking functionality - Mock for now. I will add functionality later.
Design and UX expectations:
Clean, modern, and emotionally engaging design Strong use of imagery (generate additional visuals if needed to enhance atmosphere and storytelling) Thoughtful typography, spacing, and flow Mobile-first and fast-loading Clear CTAs without feeling pushy
Brand tone:
Confident, polished, and hospitality-driven Personal but professional Focused on experience, comfort, and trust
Approach this as both a designer and a conversion-focused marketer. The final result should feel like a boutique hospitality brand—not a generic rental site.